Post by samsparrow74 on Feb 15, 2024 6:16:52 GMT -5
With the appearance of the iPhone X on the market, Apple created an entire promotional campaign based on highlighting the qualities of the camera that this device incorporates. The stunning images that appeared in the ads were accompanied by a text 'Shot on iPhone Now, the French company that sells high-tech refurbished products - Back Market - has used that same concept to promote its products. With this, the brand aims to wash the image of reconditioned products and draw the attention of consumers who have not yet internalized second-hand purchasing. According to the company, 52% of French people remain skeptical about the quality and reliability of refurbished products despite the explosion on the market in recent years. It is against this perception that Back Market fights daily to completely reassure those who want to put an end to the “ever new” trend.
Apple back market The leading French company is taking advantage of a date like this, September 10, when Apple will be launching its new products at its big annual event in Silicon Valley. Through this campaign Bahrain Phone Numbers List copying, or in the company's words "hijacking", the mythical Cupertino campaign, Back Market wants to show the public that the biggest difference between a new smartphone and the same refurbished smartphone is its price. New is Old is an OOH campaign, orchestrated by Marcel, launching on September 10 in cities across France, proving that the biggest difference between old and new is really the price: “A difference that can lead us to "literally change our point of view." With more than 10 years of experience in digital, Alejandro Arribas joins the consulting firm Making Science as UX/UI Team Lead where he has already begun to lead accounts such as Verti, Ocaso, Ifema and Mapfre among others.
With an advertising-based background, his beginnings in the world of design are in the field of branding and offline creative production. After several years working primarily on corporate strategy and brand positioning, he focuses his work on User Experience and the design of products and services with online projection. For more than 10 years he has been developing digital products for large agencies such as Deloitte, KPMG, Making Science, Secuoyas, Interactiv4, Quality Objects, Machiina, Neolabels or Redbility , and has worked with clients such as Ocaso, AXA, ING, BBVA, Telefónica, Nestlé, NH Hoteles, Don Simón, Casino de Madrid, BBVA, Banco Popular, Armani, Roca, Nautalia, Barcelona City Council, IE University, Semana, Ecovidrio, Massimo Dutti, Casa del Libro, Yellow Pages, Cuatro TV, eBay, Venca , BMW, El Corte Inglés and El País.
Apple back market The leading French company is taking advantage of a date like this, September 10, when Apple will be launching its new products at its big annual event in Silicon Valley. Through this campaign Bahrain Phone Numbers List copying, or in the company's words "hijacking", the mythical Cupertino campaign, Back Market wants to show the public that the biggest difference between a new smartphone and the same refurbished smartphone is its price. New is Old is an OOH campaign, orchestrated by Marcel, launching on September 10 in cities across France, proving that the biggest difference between old and new is really the price: “A difference that can lead us to "literally change our point of view." With more than 10 years of experience in digital, Alejandro Arribas joins the consulting firm Making Science as UX/UI Team Lead where he has already begun to lead accounts such as Verti, Ocaso, Ifema and Mapfre among others.
With an advertising-based background, his beginnings in the world of design are in the field of branding and offline creative production. After several years working primarily on corporate strategy and brand positioning, he focuses his work on User Experience and the design of products and services with online projection. For more than 10 years he has been developing digital products for large agencies such as Deloitte, KPMG, Making Science, Secuoyas, Interactiv4, Quality Objects, Machiina, Neolabels or Redbility , and has worked with clients such as Ocaso, AXA, ING, BBVA, Telefónica, Nestlé, NH Hoteles, Don Simón, Casino de Madrid, BBVA, Banco Popular, Armani, Roca, Nautalia, Barcelona City Council, IE University, Semana, Ecovidrio, Massimo Dutti, Casa del Libro, Yellow Pages, Cuatro TV, eBay, Venca , BMW, El Corte Inglés and El País.