Post by samsparrow74 on Feb 15, 2024 4:48:55 GMT -5
That is why it is vital to establish clear and measurable objectives in order to properly compare the performance of content marketing. The objectives of content marketing can be very broad and varied and range from brand awareness to credibility to lead generation . When defining objectives, it is crucial, on the other hand, that they are linked to a specific timeline. It is not, for example, merely (and vaguely) increasing the number of leads. It is about getting leads to increase by X% in an X period of time. The objectives associated with content marketing must also be realistic and measurable, since they will unfortunately be meaningless if they are impossible to achieve. 3. Relevant “buyer personas” In the same way that “buyer personas” are crucial for other marketing disciplines, they are also crucial in the universe of content marketing. Not in vain, and according to a report by the Content Marketing Institute, 77% of B2B marketers (those most successful) use "buyer personas" in their content marketing actions.
The audience chosen by companies for their content marketing campaigns must take root in people with different values and needs, hence the need to work with different "buyer personas" and delve Jordan Phone Number List deeply into their priorities, priorities that must reverberate then in the content with which they are confronted. 4. A wide range of content The content emanating from a content marketing campaign must adopt multiple formats (posts, videos, e-books, podcasts, webinars, etc.) to properly connect with the previously defined "buyer personas . " On the other hand, it is essential to consider the effectiveness of the different types of content depending on the specific stage in which the customer is in their "customer journey" . In the awareness phase, blog posts, articles, e-books, podcasts and videos are, for example, particularly effective in connecting with the consumer. In the intermediate stages of the "customer journey", whitepapers, webinars, case studies and interactive content are preferable.
And already in the final phase, case studies and in-person events are especially recommended. 5. The perfect content marketing platform Without the right tools at their side, content marketing teams can suffer significant leaks in productivity and efficiency. That is why technology (that which is accommodated in specific platforms) is essential to boost the effectiveness of content marketing. Brands must invest in the right platform in each of the aspects involved in their content marketing campaign (from planning to development to publication and measurement). 6. A robust promotion and distribution strategy Content marketing is not finished in the content development phase. Distribution and promotion are equally crucial in implementing a successful content marketing campaign. Once the content is created, you must ensure that the content reaches the greatest number of people possible to increase awareness, engagement and ultimately conversions.
The audience chosen by companies for their content marketing campaigns must take root in people with different values and needs, hence the need to work with different "buyer personas" and delve Jordan Phone Number List deeply into their priorities, priorities that must reverberate then in the content with which they are confronted. 4. A wide range of content The content emanating from a content marketing campaign must adopt multiple formats (posts, videos, e-books, podcasts, webinars, etc.) to properly connect with the previously defined "buyer personas . " On the other hand, it is essential to consider the effectiveness of the different types of content depending on the specific stage in which the customer is in their "customer journey" . In the awareness phase, blog posts, articles, e-books, podcasts and videos are, for example, particularly effective in connecting with the consumer. In the intermediate stages of the "customer journey", whitepapers, webinars, case studies and interactive content are preferable.
And already in the final phase, case studies and in-person events are especially recommended. 5. The perfect content marketing platform Without the right tools at their side, content marketing teams can suffer significant leaks in productivity and efficiency. That is why technology (that which is accommodated in specific platforms) is essential to boost the effectiveness of content marketing. Brands must invest in the right platform in each of the aspects involved in their content marketing campaign (from planning to development to publication and measurement). 6. A robust promotion and distribution strategy Content marketing is not finished in the content development phase. Distribution and promotion are equally crucial in implementing a successful content marketing campaign. Once the content is created, you must ensure that the content reaches the greatest number of people possible to increase awareness, engagement and ultimately conversions.