Post by samsparrow74 on Feb 15, 2024 4:18:20 GMT -5
Corporate gifts, those promotional items of various kinds that have in common that carry the logo of a company, are a marketing tool with many years (and even more than a century) of history. However, they continue to be important and effective when it comes to branding, generating impact, building loyalty and getting emotionally closer to our audience. The concept, far from being outdated, has been updated and today there are companies dedicated to personalization that offer a wide variety of possibilities , as is the case of . There are also a few reasons to use this marketing tool; here we offer five. 1. The 'free' always calls A promotional gift is the most direct way to get into the pocket of the client or potential client.
Later we will see how the story continues (it will depend on other factors that we must take into account in our strategy), but that is the first step. And, if it's free, we have the chance to win. It is very difficult for Bosnia and Herzegovina Phone Number List someone to refuse a gift. 2. They generate a more lasting brand memory Who hasn't found themselves with bags full of brochures and promotional gifts after visiting a fair? When you get home, you 'filter' what might be of interest to you and maybe take a quick look at the brochures, but they will most likely go in the trash. On the other hand, the customer may find that lighter or USB memory stick with our logo very useful, as it will remind them of our brand every time they use it.
They make everyday life easier Many people carry a pen and a notebook in their purse or pocket, for example. So why not create personalized pens , so that our customers can take us wherever they go? Although there is a widespread belief that advertising pens do not write well, there is a wide variety of models of different qualities . It all depends on the budget we want to invest. 4. They create a sense of belonging to the organization Customers are not the only recipients of business gifts. Our brand can also benefit from its advantages as a tool to create a sense of belonging to the organization among employees and also to make the brand visible in their close circles, with simple but practical items, such as a cover to cover the webcam of your home computer or a bottle opener for your celebrations.
Later we will see how the story continues (it will depend on other factors that we must take into account in our strategy), but that is the first step. And, if it's free, we have the chance to win. It is very difficult for Bosnia and Herzegovina Phone Number List someone to refuse a gift. 2. They generate a more lasting brand memory Who hasn't found themselves with bags full of brochures and promotional gifts after visiting a fair? When you get home, you 'filter' what might be of interest to you and maybe take a quick look at the brochures, but they will most likely go in the trash. On the other hand, the customer may find that lighter or USB memory stick with our logo very useful, as it will remind them of our brand every time they use it.
They make everyday life easier Many people carry a pen and a notebook in their purse or pocket, for example. So why not create personalized pens , so that our customers can take us wherever they go? Although there is a widespread belief that advertising pens do not write well, there is a wide variety of models of different qualities . It all depends on the budget we want to invest. 4. They create a sense of belonging to the organization Customers are not the only recipients of business gifts. Our brand can also benefit from its advantages as a tool to create a sense of belonging to the organization among employees and also to make the brand visible in their close circles, with simple but practical items, such as a cover to cover the webcam of your home computer or a bottle opener for your celebrations.